What is the "Analyze competition" feature on Google Adwords?
Use the "Analyze competition" feature to see how you're performing compared to other advertisers. You'll find out if your performance is below, at, or above average for a given metric such as impressions, clicks, CTR, or average position.
With this data on your competitive landscape, you can make more informed decisions about which types of optimization changes are right for your account. If appropriate, you can apply changes from the "Ideas" page to help boost your performance.
Read More Here: https://support.google.com/adwords/bin/answer.py?hl=en&answer=178441&ctx=widg
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